GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Farm General generated revenue across two major retailers between January and May 2026, with Ace Hardware commanding a dominant 65.6% revenue share compared to Menards at 34.4%. The brand's average product price during this period stood at $36.75, though pricing saw a notable 43.7% decrease over the tracked timeframe. Despite the pricing decline, Farm General posted overall revenue growth of 3.8%, suggesting increased unit volume momentum. The brand's concentrated retail footprint across these two home improvement retailers highlights a focused distribution strategy in the hardware channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 39% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Farm General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Farm General.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis