GRIPS CUSTOMERS & RESEARCH PARTNERS
FARMGARD, a brand of Midwest Air Technologies, Inc., a private company headquartered in Illinois, generated in-store revenue predominantly through Home Depot (72.6% share) and Ace Hardware (27.4% share) during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stands at $60.73, though prices increased 17.4% overall during the tracked period. Revenue performance declined 8.5% since the start of the year, with the most recent month showing a steeper 16.2% drop compared to the previous period. Top-performing products include high-ticket galvanized steel horse and field fencing items, with average prices ranging from $363 to $607 across the Home Depot channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FARMGARD on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FARMGARD.
BY REVENUE
FARMGARD sells 73% online and 27% offline. Online runs through 1 channel; offline through 1.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 6.7K ratings on 2 channels, FARMGARD averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 6.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$606.98
Price
$105K
Revenue
$99.95
Price
$101K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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