GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Mighty Mule generated the majority of its revenue through Amazon, which accounted for 63.7% of total revenue share between January and May 2026, followed by Lowes.com at 19.7% and HomeDepot.com at 16.6%. The brand's average product price stood at $159.16 during this period, though pricing trended upward with a 16.8% increase over the tracked months. Despite rising prices, Mighty Mule experienced a notable 20.0% decline in overall revenue across the reporting period. Amazon's dominant share highlights the platform as the primary sales driver for the brand, making it a critical channel for Mighty Mule's market presence. These insights, sourced from Grips Intelligence, underscore both the opportunities and challenges facing the brand heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mighty Mule on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mighty Mule.
BY REVIEW COUNT
Across 127K ratings on 3 channels, Mighty Mule averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 127K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$769.48
Price
$67K
Revenue
$1,042.49
Price
$48K
Revenue
$588.41
Price
$44K
Revenue
$481.62
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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