GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Filtrete maintained an average product price of $28.13 across Amazon, Lowes.com, and AceHardware.com during the January to May 2026 period. Amazon dominated Filtrete's retail distribution, commanding a 55.7% revenue share, followed by Lowes.com at 28.6% and AceHardware.com at 15.7%. Notably, Filtrete's average price experienced a 5.1% decline over the tracked period, suggesting increased competitive pricing pressure or promotional activity. The brand's overall revenue also saw a 5.2% drop during this timeframe, indicating a potential softening in demand despite its strong multi-retailer presence. These trends highlight the importance of monitoring Filtrete's pricing strategy and retailer performance in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Filtrete on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Filtrete.
BY REVENUE
Filtrete sells 55% online and 45% offline. Online runs through 2 channels; offline through 2.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 40M ratings on 3 channels, Filtrete averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 40M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.02
Price
$1.42M
Revenue
$22.62
Price
$999K
Revenue
$22.21
Price
$977K
Revenue
$22.90
Price
$923K
Revenue
$23.58
Price
$819K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
