GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Folex generated the majority of its revenue through Amazon, which accounted for 84.5% of total revenue share between January and May 2026, followed by acehardware.com at 6.9% and lowes.com at 6.4%. The brand's average product price stood at $22.89 across all tracked retailers during this period. Folex demonstrated positive momentum with revenue growing 5.4% over the tracked period, indicating steady consumer demand. The brand's pricing remained remarkably stable, with average prices increasing just 0.2% overall, suggesting a consistent pricing strategy across its retail partners. These insights, sourced from Grips Intelligence, highlight Folex's strong Amazon-centric distribution model across the four retailers tracked.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Folex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Folex.
BY REVENUE
Folex sells 86% online and 14% offline. Online runs through 2 channels; offline through 2. Online share has moved from 23% in Jan to 88% in May.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 765K ratings on 4 channels, Folex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 765K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$21K
Revenue
$49.95
Price
$12K
Revenue
$29.95
Price
$8.4K
Revenue
$23.99
Price
$6.5K
Revenue
$29.99
Price
$6.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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