GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Murphy generated an average product price of $12.12 across four major retailers tracked between January and May 2026. Amazon dominated Murphy's revenue share at 67.3%, followed by acehardware.com at 12.6%, lowes.com at 10.1%, and menards.com at 9.3%. The brand experienced a notable revenue decline of 23.7% over the recent tracking period, signaling potential challenges in maintaining sales momentum. Additionally, Murphy's average price decreased by 18.3%, suggesting increased promotional activity or competitive pricing pressure across its retail channels. These trends indicate that Murphy may need to reassess its pricing and distribution strategy to stabilize performance heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Murphy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy.
BY REVENUE
Murphy sells 65% online and 35% offline. Online runs through 2 channels; offline through 3. Online share has moved from 3% in Jan to 67% in May.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 222K ratings on 4 channels, Murphy averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 222K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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