GRIPS CUSTOMERS & RESEARCH PARTNERS
Forearm Forklift, owned by Colson Group through its retail subsidiary Shepherd Hardware, demonstrates strong in-store channel performance with Amazon commanding 61.7% of revenue share during the January-August 2026 period, according to Grips Intelligence data. The brand maintains an average product price of $20.43, with pricing relatively stable as it decreased just 0.6% year-to-date despite a notable 23.8% revenue drop in the most recent tracked month. Secondary channels menards.com and acehardware.com capture 24.8% and 13.5% of revenue share respectively, indicating meaningful diversification beyond the dominant Amazon presence. Overall revenue performance declined 0.9% since the beginning of the measured period, suggesting market headwinds offset by modest price increases of 1.3% in the final tracked month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Forearm Forklift on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Forearm Forklift.
BY REVENUE
Forearm Forklift sells 61% online and 39% offline. Online runs through 1 channel; offline through 2.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 74K ratings on 3 channels, Forearm Forklift averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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