GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, PROLOCK generated the vast majority of its revenue through menards.com, which accounted for an dominant 89.6% share between January and May 2026, followed by lowes.com at 7.2% and Amazon at just 2.9%. The brand's average product price stood at $23.72, with pricing showing a steady upward trend of 2.8% over the tracked period. Despite this pricing strength, PROLOCK experienced an overall revenue decline of 4.2%, suggesting potential volume softness across its three tracked retailers. Product pricing at Menards ranged from $16.44 for entry-level pouches to $68.80 for multi-piece contractor sets, indicating a broad price ladder strategy. PROLOCK's heavy concentration in a single retail channel presents both a strength in partnership depth and a risk in terms of diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PROLOCK on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for PROLOCK.
BY REVENUE
PROLOCK sells 10% online and 90% offline. Online runs through 3 channels; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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