GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, Menards, and Amazon, Funsicle maintains a diversified retail footprint with Home Depot leading revenue share at 35.1%, closely followed by Lowe's at 32.4%. Notably, home improvement retailers dominate the brand's distribution, collectively accounting for over 86% of total revenue while Amazon captures just 13.7%. The brand's average product price sits at $39.31, though its catalog spans a wide range from budget-friendly options under $13 to premium above-ground pool sets priced near $2,000. This broad pricing strategy positions Funsicle to capture demand across multiple consumer segments within the outdoor recreation market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 225% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 45% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Funsicle on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Funsicle.
BY REVENUE
Funsicle sells 79% online and 21% offline. Online runs through 3 channels; offline through 2.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 6.8K ratings on 4 channels, Funsicle averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 6.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,995.11
Price
$94K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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