GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GAF generated a combined revenue share across Lowes.com and HomeDepot.com from January to May 2026, with Lowe's commanding a dominant 92.1% of GAF's revenue share compared to Home Depot's 7.6%. The brand's average product price stood at $50.11, with prices trending upward by 2.1% over the tracked period. GAF's overall revenue grew 6.4% during the period from March to May 2026, signaling healthy demand momentum across its retail footprint. Notably, GAF's top-selling products at Lowe's were priced significantly lower (around $43–$46) than its leading Home Depot offerings, which ranged from $116 to $158, suggesting a distinct product and pricing strategy across retailers. This pricing divergence highlights how GAF leverages different retail channels to reach varied customer segments in the home improvement market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GAF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for GAF.
BY REVENUE
GAF sells 8% online and 92% offline. Online runs through 2 channels; offline through 1.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 937K ratings on 2 channels, GAF averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 937K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$158.00
Price
$138K
Revenue
$148.65
Price
$98K
Revenue
$116.71
Price
$60K
Revenue
$149.79
Price
$54K
Revenue
$123.74
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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