GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, GBC generated 78.4% of its revenue share through Amazon between January and May 2026, making it the brand's dominant retail channel, followed by Newegg at 14.2% and Office Depot at 7.1%. During this period, GBC's average product price stood at $74.78, while its average price trend showed a notable 13.3% increase over the tracked timeframe. The brand also demonstrated positive momentum with overall revenue growing 7.4% across the period. Newegg carried some of GBC's highest-priced offerings, with individual products reaching average prices as high as $2,635.78. These insights highlight GBC's strong Amazon-centric distribution strategy and upward pricing trends across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GBC on Newegg.
REVENUE SHARE
Revenue distribution across tracked channels for GBC.
BY REVENUE
GBC sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 61% in Jan to 94% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 46K ratings on 3 channels, GBC averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,635.82
Price
$50K
Revenue
$183.80
Price
$28K
Revenue
$80.09
Price
$12K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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