GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Gel Gloss generated the majority of its revenue through Menards, which accounted for 59.1% of total revenue share between January and May 2026, followed by Ace Hardware at 24.8% and Home Depot at 13.9%. The brand's average product price stood at $5.51 across all tracked retailers during this period. Notably, Gel Gloss saw a 17.2% overall increase in average price over the observed trend period, suggesting a consistent upward pricing trajectory. Lowes.com captured just 2.3% of the brand's revenue share, indicating a significantly smaller footprint compared to its other retail partners. These insights, tracked across four major home improvement retailers, highlight Gel Gloss's strong concentration within the Menards channel and its evolving pricing strategy in early 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Gel Gloss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gel Gloss.
BY REVENUE
Gel Gloss sells 17% online and 83% offline. Online runs through 2 channels; offline through 2. Online share has moved from 15% in Jan to 29% in May.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 3.54K ratings on 4 channels, Gel Gloss averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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