GRIPS CUSTOMERS & RESEARCH PARTNERS
Generation Lighting, part of the Visual Comfort Group, demonstrated modest in-store momentum during the first eight months of 2026, with revenue growing 1.0% overall and 3.0% in the final tracked month, according to Grips Intelligence data. The brand maintained near-equal channel balance across Home Depot (52.4% revenue share) and Lowe's (47.6%), establishing a diversified retail footprint. Average product pricing increased 18.1% year-to-date despite a 12.8% monthly decline in the most recent period, with the overall product basket averaging $118.98. Top-performing SKUs span a wide price range, from budget-friendly recessed lighting under $20 to premium ceiling fans exceeding $700, indicating strong portfolio depth across multiple price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Generation Lighting on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Generation Lighting.
BY REVIEW COUNT
Across 340K ratings on 2 channels, Generation Lighting averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 340K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.36
Price
$13M
Revenue
$170.73
Price
$1.67M
Revenue
$704.13
Price
$1.27M
Revenue
$719.70
Price
$1.06M
Revenue
$199.26
Price
$1.04M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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