GRIPS CUSTOMERS & RESEARCH PARTNERS
Good Directions, a privately held company, demonstrates strong in-store performance across major home improvement retailers, with Home Depot commanding 47.4% of revenue share, followed by Lowe's at 34.3% and Amazon at 18.3% according to Grips Intelligence data from January through August 2026. The brand's average product price of $141.39 reflects a modest 3.2% increase over the period, though recent momentum has slowed with a notable 23.3% revenue decline in the most recent month tracked. High-ticket items dominate the product mix, with several cupolae and weathervane products priced above $1,000, indicating a premium positioning strategy within the home and garden category. Despite the recent softness, the diversified retail presence across key channels positions Good Directions for potential recovery as seasonal demand patterns evolve.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Good Directions on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Good Directions.
BY REVIEW COUNT
Across 66K ratings on 3 channels, Good Directions averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,098.00
Price
$36K
Revenue
$1,139.70
Price
$31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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