GrillTex, a brand of Dimex LLC owned by Westlake Chemical Corporation (NYSE: WLK), has experienced significant in-store and online momentum during the first eight months of 2026, according to Grips Intelligence data. The brand maintains strong channel concentration with menards.com commanding 73.0% of revenue share, followed by homedepot.com at 18.4% and Amazon at 8.6%. Average product pricing stands at $22.63, though the brand has seen a notable 38.5% overall revenue decline since the beginning of the tracked period. Despite price decreases of 4.9% over the same timeframe, GrillTex continues to leverage major home improvement retailers as its primary distribution channels. Recent monthly performance shows a 22.5% revenue drop, indicating the brand faces headwinds in maintaining its market position heading into the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GrillTex on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for GrillTex.
BY REVENUE
GrillTex sells 37% online and 63% offline. Online runs through 2 channels; offline through 1.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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