GRIPS CUSTOMERS & RESEARCH PARTNERS
HOFT (NASDAQ: HOFT), a furniture designer and importer headquartered in Virginia, generated an average product price of $100.32 across in-store channels from January through August 2026, according to Grips Intelligence. The brand's revenue concentration is heavily skewed, with homedepot.com representing 99.9% of channel revenue share during the period. While average prices increased 3.0% overall since the start of the year, the most recent month showed a 4.0% price decline to $104.10. Top-performing products on Home Depot included higher-priced items such as the 96-inch Black Aluminum In-Ground Fence Line Post at $211.78 and the 1-inch Composite Fence Board at $129.98.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HOFT on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for HOFT.
BY REVIEW COUNT
Across 3.57K ratings on 1 channel, HOFT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$170.48
Price
$108K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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