GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, HOFT generated nearly all of its revenue through homedepot.com, which accounted for 99.6% of its retailer revenue share between January and May 2026. The brand's average product price during this period stood at $96.46, with its top-selling SKUs at Home Depot ranging from approximately $123 to $165. HOFT experienced significant momentum, with revenue growing 62.9% month-over-month in the most recent tracked period. Average pricing also trended upward, rising 9.6% compared to the prior month, signaling either a shift toward premium products or strategic price increases. Overall, HOFT demonstrates strong single-retailer dependence but notable growth trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 64% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HOFT on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for HOFT.
BY REVIEW COUNT
Across 3.57K ratings on 1 channel, HOFT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$165.44
Price
$78K
Revenue
$140.93
Price
$53K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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