GRIPS CUSTOMERS & RESEARCH PARTNERS
Holmes, owned by Newell Brands (NASDAQ: NWL), generated an average product price of $40.95 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's revenue grew 8.3% overall during this period, though it experienced an 11.9% monthly decline in the most recent tracking window from June through August 2026. Amazon dominates Holmes's channel mix with 96.6% of revenue share, while Home Depot represents 2.7%, with the brand's average pricing increasing 20.4% since the start of the tracked period. Top-performing products range from budget-friendly table fans at $28.06 to premium digital stand fans priced at $101.75, reflecting Holmes's positioning across multiple price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Holmes on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Holmes.
BY REVIEW COUNT
Across 289K ratings on 2 channels, Holmes averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 289K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.70
Price
$216K
Revenue
$101.75
Price
$196K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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