GRIPS CUSTOMERS & RESEARCH PARTNERS
RANGER, owned by Bass Pro Group, demonstrates strong in-store performance across major retail channels from January through August 2026, with Amazon leading at 37.2% revenue share, followed closely by Home Depot at 36.6% and Lowe's at 26.2%, according to Grips Intelligence. The brand's overall average product price stands at $50.84, with pricing growing 51.9% since the beginning of the tracking period, reflecting a shift toward higher-value offerings. Recent momentum shows average prices at $65.94 in the latest measured period, though the brand experienced an 18.6% revenue dip in the most recent month compared to the prior period. Despite the monthly fluctuation, year-to-date data reveals substantial 42.5% revenue growth, indicating resilience in the broader retail landscape. The portfolio spans both high-ticket industrial equipment and consumer-focused products, with significant price variance across channels reflecting distinct market positioning strategies.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 40% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 67% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for RANGER on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for RANGER.
BY REVIEW COUNT
Across 422K ratings on 3 channels, RANGER averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 422K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.11
Price
$200K
Revenue
$19.26
Price
$200K
Revenue
$31.14
Price
$104K
Revenue
$20.36
Price
$96K
Revenue
$24.92
Price
$81K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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