GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Homax maintained an average product price of $16.41 across five major retailers tracked from January to May 2026. Home Depot dominated as Homax's leading retail channel, capturing 46.4% of total revenue share, followed by Ace Hardware at 20.0% and Lowe's at 17.0%. Notably, Homax experienced a significant revenue decline of 24.8% over the March to May 2026 period, signaling potential headwinds for the brand. Despite the revenue downturn, Homax's average price trended upward, rising 3.7% over the same period, suggesting a possible shift toward premium-priced offerings or reduced promotional activity. Amazon represented the smallest share of Homax's revenue at just 4.8%, underscoring the brand's heavy reliance on traditional home improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Homax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Homax.
BY REVENUE
Homax sells 52% online and 48% offline. Online runs through 3 channels; offline through 3. Online share has moved from 57% in Jan to 44% in May.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 638K ratings on 5 channels, Homax averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 638K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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