GRIPS CUSTOMERS & RESEARCH PARTNERS
Zinsser, a subsidiary of RPM International Inc. (NYSE: RPM), demonstrates solid in-store performance across major hardware retailers, with Lowe's commanding 46.1% of revenue share and Ace Hardware contributing 40.2% during the January-August 2026 period tracked by Grips Intelligence. The brand achieved 4.6% overall revenue growth throughout the data period, with average product pricing holding steady at $29.56. Recent momentum accelerated with 3.8% month-over-month revenue growth in the most recent tracked period, though average prices declined 2.5% overall since the beginning of the year. The diversified product portfolio across multiple primer and sealer categories demonstrates consistent market traction across the top retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zinsser on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zinsser.
BY REVENUE
Zinsser sells 19% online and 81% offline. Online runs through 3 channels; offline through 2.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 635K ratings on 4 channels, Zinsser averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 635K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.75
Price
$1.31M
Revenue
$15.34
Price
$489K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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