GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Menards, Home Master demonstrates a highly concentrated retail strategy with Amazon commanding a dominant 93.7% share of the brand's total revenue. The brand's average product price sits at $39.31, though its premium offerings on Amazon and Home Depot range significantly higher, with individual products priced between $315 and $487. Home Master experienced a notable 21.4% decrease in average price over the tracked period, suggesting aggressive discounting or a shift in product mix toward lower-priced items such as replacement filter sets. Despite the price decline, the brand posted a 5.2% revenue growth during the same period, indicating that increased volume has more than offset the lower price points. Home Depot and Menards together account for just 6.3% of revenue share, highlighting a significant opportunity for Home Master to expand its presence beyond Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Home Master on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Home Master.
BY REVIEW COUNT
Across 304K ratings on 3 channels, Home Master averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 304K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$61.52
Price
$298K
Revenue
$316.11
Price
$211K
Revenue
$497.60
Price
$146K
Revenue
$365.48
Price
$125K
Revenue
$108.86
Price
$70K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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