GRIPS CUSTOMERS & RESEARCH PARTNERS
Sports Afield, owned by private company Field Sports Publishing Inc., demonstrates strong in-store performance across major home improvement retailers from January through August 2026, according to data from Grips Intelligence. The brand's average product price of $881.08 has increased 4.3% over the analysis period, with pricing reaching $1,021.82 in the most recent month tracked. Home Depot dominates the channel mix at 70.5% of revenue share, followed by Lowe's at 20.4% and Menards at 9.0%, with top-performing SKUs commanding premium price points above $1,800. Overall revenue grew 11.3% since the beginning of the tracked period, reflecting sustained momentum in the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sports Afield on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sports Afield.
BY REVENUE
Sports Afield sells 94% online and 6% offline. Online runs through 2 channels; offline through 1. Online share has moved from 82% in Apr to 100% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 5.6K ratings on 3 channels, Sports Afield averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 5.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,008.15
Price
$34K
Revenue
$2,449.00
Price
$22K
Revenue
$1,826.70
Price
$20K
Revenue
$924.78
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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