GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across three tracked retailers, Home Zone generated the vast majority of its revenue through Menards, which accounted for an dominant 86.0% share of total sales. Amazon followed as a distant second channel at 10.2% revenue share, while Home Depot captured just 3.8%, indicating a heavily concentrated retail distribution strategy. The brand's average product price stood at a notably accessible $5.34, reflecting its positioning in the value segment of the market. Over the tracked period, Home Zone experienced significant momentum with overall revenue growing 39.2% and average prices surging by 299.4%, suggesting a meaningful shift in product mix toward higher-priced items. This combination of rapid revenue growth and rising average prices signals an evolving brand strategy worth monitoring in the coming months.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 300% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Home Zone on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Home Zone.
BY REVENUE
Home Zone sells 13% online and 87% offline. Online runs through 2 channels; offline through 1. Online share has moved from 0% in Jan to 15% in May.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 24K ratings on 3 channels, Home Zone averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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