GRIPS CUSTOMERS & RESEARCH PARTNERS
Velcro Companies' in-store performance from January through August 2026 reveals a heavily concentrated online retail strategy, with Newegg commanding 83.3% of revenue share across tracked channels according to Grips Intelligence data. The brand experienced overall revenue decline of 16.2% during the period, though recent momentum showed a 7.8% monthly increase alongside a 4.6% average price elevation to $15.06. Home Depot, Lowe's, and Menards collectively account for just 16.7% of revenue, with industrial-strength tape products commanding premium price points reaching $45.27 at Newegg. The data highlights Velcro's significant dependence on a single e-commerce channel as the primary revenue driver during this eight-month window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Velcro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Velcro.
BY REVENUE
Velcro sells 92% online and 8% offline. Online runs through 2 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 29K ratings on 4 channels, Velcro averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.49
Price
$11K
Revenue
$13.98
Price
$11K
Revenue
$45.27
Price
$10K
Revenue
$13.98
Price
$4.52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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