GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Velcro maintains a strong retail presence with an average product price of $14.34. Newegg dominates as the brand's leading retail channel, commanding an overwhelming 80.8% of total revenue share, far outpacing Menards (7.2%), Home Depot (7.1%), Lowes (3.1%), and Amazon (1.8%). The brand's average price experienced a 4.6% decline over the tracked period, suggesting increased competitive pricing or promotional activity. Velcro's premium-tier offerings, such as industrial strength tapes priced between $22 and $44, represent key high-value segments across retailers like Home Depot and Newegg. Overall, the data highlights Velcro's heavily concentrated retail distribution strategy, with a single channel accounting for more than four-fifths of its revenue.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Velcro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Velcro.
BY REVENUE
Velcro sells 91% online and 9% offline. Online runs through 2 channels; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 29K ratings on 4 channels, Velcro averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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