Homepop

Homepop Market Overview

According to in-store data from Grips Intelligence for Q1 2026 (January–March), Homepop demonstrated strong momentum with overall revenue growing 24.8% over the period across homedepot.com, lowes.com, and Amazon. Home Depot emerged as the brand's dominant retail channel, commanding 52.9% of total revenue share, followed closely by Lowe's at 39.4%, while Amazon accounted for just 7.7%. The brand's average product price during this period stood at $140.61, though pricing saw a slight overall decline of 1.3%. Notably, Homepop's heavy concentration in the home improvement retail channel—with over 92% of revenue coming from Home Depot and Lowe's combined—signals a clear strategic positioning within that ecosystem. This retail distribution pattern suggests Homepop has carved out a strong niche among home improvement shoppers rather than competing broadly across general e-commerce marketplaces.