GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Spruce generated the majority of its revenue through Lowe's, which accounted for 72.9% of total revenue share during Q1 2026 (January–March), tracked across Lowe's, Ace Hardware, Menards, and Home Depot. Ace Hardware followed as the second-largest retail partner at 24.3%, while Menards and Home Depot combined represented less than 3% of revenue share. The brand's average product price sat at $25.55 during the period, with pricing remaining relatively stable, showing only a slight 0.3% overall decrease. Notably, Spruce experienced strong momentum with revenue growing 21.7% over the quarter. This heavy concentration at Lowe's suggests a deep retail partnership that significantly outpaces its presence at competing home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 22% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Spruce on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Spruce.
BY REVENUE