GRIPS CUSTOMERS & RESEARCH PARTNERS
Spruce, a brand of Procter & Gamble (NYSE: PG), generated in-store revenue across four major retail channels during the first eight months of 2026, with Amazon commanding 39.5% of total revenue share followed by Lowes.com at 28.5%. According to data from Grips Intelligence, the brand experienced a significant 29.1% overall revenue decline across the tracked period, with the most recent month showing a 27.3% drop compared to the previous month. The average product price held relatively stable at $28.39, increasing 1.1% in the latest tracked month despite the broader revenue contraction. Ace Hardware and Menards rounded out the channel mix with 19.2% and 12.6% revenue shares respectively, indicating a diversified but Amazon-dominant distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Spruce on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Spruce.
BY REVENUE
Spruce sells 38% online and 62% offline. Online runs through 1 channel; offline through 3. Online share has moved from 1% in Apr to 48% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 86K ratings on 4 channels, Spruce averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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