GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Spruce demonstrated strong momentum across three major home improvement retailers: Lowes, Ace Hardware, and Menards. Lowes.com accounted for the dominant share of Spruce's revenue at 53.9%, followed by Ace Hardware at 27.4% and Menards at 18.0%. The brand experienced impressive revenue growth of 225.0% over the tracked period, signaling rapidly increasing consumer demand. Spruce maintained an average product price of $25.12 across all retailers during this period. This combination of aggressive revenue growth and broad retailer distribution positions Spruce as a brand gaining significant traction in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 244% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Spruce on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Spruce.
BY REVIEW COUNT
Across 57K ratings on 3 channels, Spruce averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis