Hori

Hori Market Overview

According to in-store data from Grips Intelligence, Hori generated the vast majority of its revenue through Amazon, which accounted for 95.4% of total revenue share between January and May 2026, followed by Best Buy at 3.3% and Newegg at 1.3%. The brand's average product price during this period stood at $56.89, though pricing showed a notable downward trend with a 25.2% overall decrease observed from March to May 2026. Within that same window, Hori experienced an 11.0% drop in overall revenue, suggesting potential market headwinds despite a brief 19.1% month-over-month revenue spike during the period. The heavy concentration of sales on Amazon highlights the platform's dominant role in Hori's retail distribution strategy across the three tracked retailers. These insights point to a brand navigating pricing pressures while remaining highly dependent on a single retail channel for the bulk of its sales performance.