GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hot Rock generated revenue across two major home improvement retailers between January and May 2026, with Menards capturing 56.8% of revenue share compared to Lowes at 43.2%. The brand's average product price stood at $7.95 during the tracked period, reflecting a notable 65.4% increase in average pricing over the observed trend window. Despite the upward movement in pricing, Hot Rock experienced a significant revenue decline of 92.6% over the same trend period, suggesting a potential volume contraction as prices rose. The split between Menards and Lowes indicates a relatively balanced but Menards-leaning distribution strategy for the brand. These insights, powered by Grips Intelligence, highlight a critical inflection point for Hot Rock as it navigates pricing and demand dynamics across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 93% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 65% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Hot Rock on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Hot Rock.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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