GRIPS CUSTOMERS & RESEARCH PARTNERS
HY-C, a private, family-owned business based in St. Louis in its fourth generation of ownership, generated an average product price of $32.61 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand's revenue is heavily concentrated in major home improvement retailers, with Lowe's commanding 41.3% of revenue share, followed by Home Depot at 31.6% and Menards at 20.7%, while Amazon accounts for only 5.7%. However, the brand faced significant headwinds during the period, with overall revenue declining 18.7% since the beginning of the tracking window. Despite revenue pressure, HY-C managed to increase average product prices by 3.8% over the same timeframe, suggesting the brand is prioritizing margin protection amid softer demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HY-C on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for HY-C.
BY REVENUE
HY-C sells 80% online and 20% offline. Online runs through 3 channels; offline through 2. Online share has moved from 74% in Apr to 75% in Aug.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 78K ratings on 4 channels, HY-C averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$52.43
Price
$33K
Revenue
$81.98
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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