GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking 7 online products across Best Buy and Amazon during January 2026, Hyper demonstrates a strong retail concentration with Best Buy commanding 94.2% of total revenue share compared to Amazon's 5.8%. Despite a 41.4% month-over-month revenue decline from December 2025 to January 2026, the brand's overall revenue grew an impressive 61.6% since November 2025, suggesting strong seasonal performance dynamics. The average product price across retailers stood at $96.41 in January 2026, reflecting a 5.7% increase from the previous month, though prices have trended down 7.2% overall since November 2025. Notably, Amazon carries a higher average price point of $114.62 compared to Best Buy's $95.48, indicating potential pricing strategy differences across channels. This data, sourced from Grips Intelligence, highlights Hyper's heavy reliance on Best Buy as its primary online sales channel during this period.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 62% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Hyper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Hyper.
