GRIPS CUSTOMERS & RESEARCH PARTNERS
Twelve South, a private independent company, relies almost exclusively on Amazon for its revenue distribution, which accounts for 99.5% of year-to-date sales according to data from Grips Intelligence covering January through August 2026. In-store performance data from the final quarter reveals average product pricing of $45.92, though prices have declined 1.3% over the tracking period. Revenue showed notable volatility, dropping 13.1% in the most recent month tracked before moderating to a 0.7% overall decline since the start of the year. The brand's heavy Amazon concentration underscores its digital-first distribution strategy during a period of modest pricing pressure and softening sales momentum.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Twelve South on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Twelve South.
BY REVIEW COUNT
Across 187K ratings on 1 channel, Twelve South averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 187K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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