GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Twelve South generated 100% of its revenue through Amazon as its sole retail channel. The brand's average product price during this period was $49.28, though pricing showed a notable 5.7% decline over the tracked timeframe. Despite this downward pricing trend, Twelve South demonstrated resilience with overall revenue growing 2.6% across the period. The average price settled at $46.06 in the most recent month, reflecting a modest 1.1% month-over-month decrease, suggesting the brand may be pursuing a competitive pricing strategy to drive volume on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Twelve South on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Twelve South.
BY REVIEW COUNT
Across 195K ratings on 1 channel, Twelve South averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 195K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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