IRIS

IRIS Market Overview

According to in-store data from Grips Intelligence, IRIS maintained an average product price of $37.19 across five major retailers tracked during Q1 2026 (January–March). Amazon dominated as the brand's primary sales channel, commanding a significant 76.8% share of total revenue, followed by Home Depot at 15.6% and Lowe's at 4.6%. Despite this strong retail presence, IRIS experienced a notable 16.5% revenue decline over the tracked period, signaling potential headwinds in consumer demand or shifting competitive dynamics. The brand's pricing remained relatively stable, with average prices dipping only 0.8%, suggesting that the revenue drop was primarily volume-driven rather than a result of discounting strategies. Smaller retailers like Ace Hardware (1.8%) and Office Depot (1.2%) contributed modestly, indicating that IRIS's revenue concentration remains heavily tied to its top two retail partners.