According to Grips Intelligence in-store data tracked between January and May 2026 across major retailers, Iron & Oak commands a notable average product price of $3,952.05, positioning it firmly in the premium segment. The brand's revenue is split between two key retailers, with homedepot.com leading at 55.9% revenue share and lowes.com capturing the remaining 44.1%. Over the March to May 2026 period, Iron & Oak experienced a significant revenue decline of 43.7%, signaling potential seasonal or market-driven headwinds. Despite the revenue contraction, average pricing showed resilience with a 4.5% month-over-month increase in the most recent period, suggesting the brand is maintaining its pricing power. These dynamics point to a brand that holds strong retail partnerships but faces near-term demand challenges worth monitoring closely.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Iron & Oak on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Iron & Oak.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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