GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Iron & Oak generated a nearly even revenue split between Lowes.com (50.4%) and HomeDepot.com (49.6%) during Q1 2026 (January 1 – March 31, 2026). The brand experienced remarkable momentum, with revenue surging 3,584.0% over the tracked period across these two major home improvement retailers. Iron & Oak commands a premium positioning in its category, with an average product price of $3,947.78. Month-over-month revenue growth reached an impressive 213.9%, signaling rapidly accelerating consumer demand. This balanced retail distribution strategy across the two largest home improvement chains suggests strong sell-through performance and broad market availability for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3584% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Iron & Oak on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Iron & Oak.