GRIPS CUSTOMERS & RESEARCH PARTNERS
Jiffy, a brand of Chelsea Milling Company, demonstrates strong in-store performance with Lowe's commanding 54.3% of revenue share, followed by Amazon at 29.3%, according to data from Grips Intelligence covering January through August 2026. The brand faced significant headwinds during the analysis period, with overall revenue declining 31.4% since the beginning of the tracked timeframe, though a modest 1.4% monthly recovery was observed in the most recent measurement period. Average product pricing increased 7.1% month-over-month to $8.38, despite a 15.0% overall price decrease across the full period, reflecting strategic adjustments in the competitive landscape. Ace Hardware and Menards round out the channel mix with 14.9% and 1.3% revenue shares respectively, indicating heavy concentration among top retailers in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Jiffy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Jiffy.
BY REVENUE
Jiffy sells 83% online and 17% offline. Online runs through 2 channels; offline through 2.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 81K ratings on 4 channels, Jiffy averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 81K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.99
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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