GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's and Menards, Johnson Level demonstrates a notable retail footprint with Menards commanding 60% of revenue share compared to Lowe's at 40%. The brand's average product price sits at $22.56, though its portfolio spans a wide range from budget-friendly levels under $10 to premium rotary laser systems priced above $800. Johnson Level has shown positive momentum with revenue growing 10.9% over the tracked period, signaling steady demand. Average prices have also trended upward, climbing 14.7% overall, which may reflect a shift toward higher-value product purchases. This combination of consistent revenue growth and rising average prices positions Johnson Level as a brand gaining traction in the competitive leveling and layout tool market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Johnson Level on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Johnson Level.
BY REVENUE
Johnson Level sells 6% online and 94% offline. Online runs through 1 channel; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 44K ratings on 2 channels, Johnson Level averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis