GRIPS CUSTOMERS & RESEARCH PARTNERS
KingCord, a private Taiwanese company established in 1982, generated in-store revenue across two major retailers from January through August 2026, with Menards commanding 90.9% of channel share versus Home Depot's 9.1%. According to Grips Intelligence data, the brand experienced a significant 25.6% overall revenue decline across the tracking period, though average product pricing increased 9.0% year-to-date, suggesting a shift toward higher-value SKUs. The most recent three-month trend (June–August 2026) showed a 9.0% month-over-month revenue drop paired with an 11.9% increase in average price, indicating continued pricing momentum despite weakening sales volume. Top-performing products on Menards ranged from $3.55 entry-level rope offerings to a $35.59 premium option, while Home Depot's assortment featured significantly higher price points, with marine-grade ropes exceeding $200 average retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for KingCord on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for KingCord.
BY REVENUE
KingCord sells 10% online and 90% offline. Online runs through 1 channel; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 830 ratings on 2 channels, KingCord averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 830 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$123.96
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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