GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Kraft Tool Co. maintains a highly concentrated retail distribution, with homedepot.com commanding a dominant 98.8% share of the brand's revenue compared to just 1.2% at menards.com. The brand's average product price during this period stood at $49.28, though pricing has seen a notable 19.1% decline over the tracked timeframe. Revenue trends also indicate a challenging period for the brand, with sales dropping 24.0% overall during the reporting window. This heavy reliance on a single retail channel, combined with declining revenue and average prices, suggests Kraft Tool Co. may need to diversify its retail partnerships to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kraft Tool Co. on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Kraft Tool Co..
BY REVIEW COUNT
Across 2.41K ratings on 1 channel, Kraft Tool Co. averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 2.41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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