GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Lincoln Electric generated the majority of its revenue through Lowe's (53.8%) and Home Depot (41.4%) during Q1 2026 (January–March), with Amazon accounting for just 4.9% of revenue share. The brand's average product price stood at $30.64 across the three tracked retailers, reflecting a broad catalog that spans accessible consumables to high-ticket equipment. Notably, Lincoln Electric experienced significant revenue growth of 53.8% over the quarter, signaling strong demand momentum heading into 2026. Average pricing also trended upward, rising 29.9% over the same period, which may point to a favorable shift in product mix toward higher-value items. These trends position Lincoln Electric as a brand gaining meaningful traction across major home improvement and e-commerce channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 54% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 30% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Lincoln Electric on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Lincoln Electric.
TO LINCOLN ELECTRIC
