GRIPS CUSTOMERS & RESEARCH PARTNERS
Lincoln Electric (NASDAQ: LECO) dominates in-store retail channels, with Lowe's commanding 59.7% of revenue share year-to-date, followed by Home Depot at 33.5%, according to Grips Intelligence data from January through August 2026. The brand maintains an average product price of $48.83, though pricing declined 6.1% over the period tracked. Amazon represents a smaller but growing channel at 6.8% revenue share, with premium products reaching price points above $400. Recent monthly performance showed a 9.1% revenue increase, though overall year-to-date revenue has contracted 9.6% from the beginning of the tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lincoln Electric on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lincoln Electric.
BY REVENUE
Lincoln Electric sells 90% online and 10% offline. Online runs through 3 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 345K ratings on 3 channels, Lincoln Electric averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 345K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.98
Price
$784K
Revenue
$20.98
Price
$582K
Revenue
$119.00
Price
$500K
Revenue
$99.00
Price
$165K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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