Based on in-store data tracked by Grips Intelligence from January through August 2026, Milescraft—a privately held, family-owned company based in Illinois—demonstrates strong online retail performance with Amazon commanding 64.5% of revenue share across major e-commerce channels. The brand maintains a modest average product price of $24.51, though premium offerings on Amazon and Home Depot reach price points exceeding $100, indicating a diverse portfolio spanning budget and professional-grade segments. Over the eight-month period, Milescraft achieved 8.6% revenue growth despite a slight 0.5% dip in the most recent measured month, while average prices declined 2.7% month-over-month, suggesting competitive pricing pressure across channels. Beyond Amazon's dominant position, Menards.com captures 17.4% of revenue share, with Lowe's and Home Depot following at 11.1% and 6.5% respectively, reflecting established distribution across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Milescraft on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Milescraft.
BY REVENUE
Milescraft sells 69% online and 31% offline. Online runs through 3 channels; offline through 3.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 390K ratings on 4 channels, Milescraft averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 390K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$119.99
Price
$529K
Revenue
$49.98
Price
$241K
Revenue
$124.99
Price
$142K
Revenue
$99.99
Price
$130K
Revenue
$54.27
Price
$62K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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