GRIPS CUSTOMERS & RESEARCH PARTNERS
Lucky One, owned by E. & J. Gallo Winery's Spirit of Gallo division, generated an average product price of $466.11 across in-store channels from January through August 2026, according to Grips Intelligence data. The brand's revenue dropped 10.2% overall during the tracked period, with a particularly sharp 38.4% decline in the most recent month. Lowe's dominated the channel mix at 90.9% revenue share compared to Home Depot's 9.1%, while average prices increased 9.5% month-over-month despite the overall 2.1% price decrease since the period began. Product pricing varied significantly by retailer, with Lowe's featuring premium items reaching nearly $5,000 and Home Depot focusing on lower-priced offerings under $800 on average.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for LUCKY ONE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for LUCKY ONE.
BY REVENUE
$1,065.79
Price
$564K
Revenue
$609.89
Price
$246K
Revenue
$781.00
Price
$166K
Revenue
$545.66
Price
$123K
Revenue
$366.51
Price
$117K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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