GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Marshalltown generated the majority of its revenue through Lowe's, which accounted for 69.2% of total revenue share between January and March 2026, followed by Home Depot at 24.8%, with Ace Hardware and Amazon trailing at 3.3% and 2.7% respectively. This heavy concentration at Lowe's highlights a significant retail dependency for the brand across the four tracked retailers. The brand's average product price during the period stood at $34.96, though pricing showed a slight downward trend with a 1.7% overall decrease. Notably, Marshalltown's overall revenue grew 4.2% over the Q1 2026 period, signaling positive momentum despite monthly fluctuations that included a 16.4% month-over-month drop at one point. The combined dominance of Lowe's and Home Depot, representing over 94% of revenue share, underscores Marshalltown's strong positioning in the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Marshalltown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Marshalltown.
BY REVENUE
