GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Marshalltown generated the vast majority of its revenue through Lowe's, which accounted for 80.7% of total revenue share between January and May 2026, followed by Home Depot at 14.8%, with Amazon and Ace Hardware each contributing just 2.3%. The brand's average product price stood at $38.47 across all four tracked retailers during this period. Marshalltown demonstrated strong momentum with revenue growing 30.3% over the observed timeframe, signaling increasing demand. The brand's average price also trended upward, rising 5.1% overall, suggesting a shift toward higher-value product purchases or strategic price adjustments. This heavy concentration at Lowe's highlights a significant retail dependency that distinguishes Marshalltown's distribution strategy from more evenly spread competitors.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Marshalltown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Marshalltown.
BY REVENUE
Marshalltown sells 84% online and 16% offline. Online runs through 3 channels; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 336K ratings on 4 channels, Marshalltown averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 336K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
