GRIPS CUSTOMERS & RESEARCH PARTNERS
Master Cook, a brand of privately-held Saroj Agro Industries, demonstrates a nearly balanced in-store revenue split between Amazon (50.2%) and menards.com (49.0%) during the January–August 2026 period tracked by Grips Intelligence. The brand's average product price stands at $68.55, though pricing has declined 5.9% over the tracking period. Revenue performance has been challenging, with a significant 43.4% overall decline since the start of the measurement window. Most recent monthly data shows continued pressure, with revenue dropping 25.5% compared to the previous month, suggesting ongoing headwinds in the Master Cook portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 43% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Master Cook on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Master Cook.
BY REVENUE
Master Cook sells 48% online and 52% offline. Online runs through 2 channels; offline through 1.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 52K ratings on 2 channels, Master Cook averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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