GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Master Cook generated an average product price of $85.36 across Amazon and Menards.com between January and May 2026. Amazon dominated as the leading retail channel, capturing 62.2% of Master Cook's revenue share, while Menards.com accounted for 37.6%. The brand experienced impressive momentum during this period, with overall revenue growing 78.4% alongside a 12.2% increase in average pricing. This combination of rising prices and strong revenue growth suggests robust consumer demand and effective pricing power for Master Cook in the current market. The data indicates that Master Cook is successfully leveraging its multi-retailer distribution strategy to drive significant sales acceleration in 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 79% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Master Cook on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Master Cook.
BY REVENUE
Master Cook sells 56% online and 44% offline. Online runs through 1 channel; offline through 1.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 52K ratings on 2 channels, Master Cook averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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