GRIPS CUSTOMERS & RESEARCH PARTNERS
Microban, owned by privately held Barr Brands International, Inc., demonstrated strong in-store performance during the first eight months of 2026, with revenue growing 14.2% over the tracked period according to Grips Intelligence data. The brand maintained an average product price of $15.25, though prices declined 3.6% overall as the company adjusted its pricing strategy. Amazon dominated the channel landscape with 98.2% of revenue share, while acehardware.com captured a minor 1.3% share, underscoring the brand's heavy reliance on a single online platform. Most recent momentum showed particularly robust results with revenue climbing 19.2% in the final measured month, suggesting accelerating demand trajectory heading into the latter half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Microban on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Microban.
BY REVIEW COUNT
Across 182K ratings on 2 channels, Microban averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 182K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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