GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Soft Scrub generated the majority of its revenue through Amazon, which accounted for 70.0% of total revenue share between January and May 2026, followed by Ace Hardware at 21.2%, across four tracked retailers. The brand's average product price stood at $9.10 during this period, while its average price trend showed a 2.2% increase over the tracked months. Soft Scrub experienced solid momentum with overall revenue growing 10.5% during the March to May 2026 period. On Amazon, the brand's top-selling product, the Antibacterial Cleaner with Bleach Surface Cleanser (36 oz, Pack of 6), was priced at an average of $25.44, while its premium offering, the Gel with Bleach Cleaner, commanded a significantly higher price point of $51.21. These in-store data insights suggest Soft Scrub maintains a strong retail presence with a growth trajectory supported by diversified pricing across its product lineup.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Soft Scrub on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Soft Scrub.
BY REVENUE
Soft Scrub sells 69% online and 31% offline. Online runs through 3 channels; offline through 3. Online share has moved from 6% in Jan to 72% in May.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 227K ratings on 4 channels, Soft Scrub averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 227K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.44
Price
$494K
Revenue
$30.56
Price
$240K
Revenue
$33.03
Price
$84K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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