GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Midwest Products recorded an average product price of $6.03 across tracked retailers between January and May 2026. Amazon dominates the brand's retail footprint, commanding 74.8% of total revenue share, followed by acehardware.com at 17.4% and lowes.com at 7.7%. The brand experienced significant momentum during the tracked period, with overall revenue growing 153.3% alongside a 111.7% increase in average price. This sharp upward trajectory in both revenue and pricing signals strengthening demand and potential premiumization across Midwest Products' retail portfolio. With three major retailers driving its distribution, the brand maintains a concentrated yet diversified channel strategy anchored heavily by Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 156% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 107% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Midwest Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Midwest Products.
BY REVENUE
Midwest Products sells 71% online and 29% offline. Online runs through 2 channels; offline through 2. Online share has moved from 0% in Jan to 82% in May.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 27K ratings on 3 channels, Midwest Products averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.99
Price
$8.3K
Revenue
$3.99
Price
$6.7K
Revenue
$0.59
Price
$3.24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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