GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Millennium Lighting recorded an average product price of $130.91 across tracked retailers during Q1 2026 (January–March), with distribution split between Lowes.com at 59.9% revenue share and HomeDepot.com at 40.1%. The brand experienced a notable revenue decline of 33.1% over the tracked period, signaling potential headwinds in market demand. Despite the revenue contraction, average pricing showed resilience with a 7.9% month-over-month increase in the most recent period. Lowe's dominance as the leading revenue channel suggests that Millennium Lighting's retail strategy leans more heavily on that partnership for its core sales volume. These insights point to a brand navigating pricing stability amid softening consumer demand in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Millennium Lighting on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Millennium Lighting.
BY REVENUE
TO MILLENNIUM LIGHTING