DeWALT

DeWALT Market Overview

According to in-store data from Grips Intelligence, DeWALT maintained an average product price of $80.36 across major retailers during Q1 2026 (January–March), with sales tracked across Amazon, Home Depot, Lowe's, and Ace Hardware. Amazon dominated DeWALT's revenue share at 47.8%, nearly doubling Home Depot's 24.9% contribution and significantly outpacing Lowe's at 20.3%. Ace Hardware accounted for a modest 6.9% of DeWALT's total revenue share, rounding out the brand's multi-retailer distribution strategy. Notably, DeWALT's average price saw a significant decline of 17.1% over the tracked period, suggesting aggressive promotional activity or a shift toward lower-priced product mix. This pricing trend, paired with a 15.2% overall revenue decline during the quarter, signals a potentially challenging period for the brand amid shifting consumer demand.