GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Modern Forms demonstrates a notably balanced retail distribution, with homedepot.com capturing 50.7% of revenue share and lowes.com close behind at 49.2%. The brand's average product price sits at $415.32, reflecting a 6.7% increase over the tracked period. Modern Forms has shown strong momentum, with overall revenue growing an impressive 54.3% during the analysis window. This near-even split between the two largest home improvement retailers suggests a well-executed omnichannel strategy and broad consumer accessibility for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 57% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Modern Forms on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Modern Forms.
BY REVIEW COUNT
Across 20K ratings on 2 channels, Modern Forms averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$73.04
Price
$299K
Revenue
$334.04
Price
$290K
Revenue
$438.65
Price
$279K
Revenue
$399.95
Price
$180K
Revenue
$621.93
Price
$130K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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