GRIPS CUSTOMERS & RESEARCH PARTNERS
Modern Forms, a brand of WAC Lighting, generated an average product price of $438.02 across in-store channels from January through August 2026, according to Grips Intelligence data. The brand's revenue grew 4.8% over the period, with average prices increasing 3.4% as well, demonstrating strong pricing power in the market. Modern Forms maintains a dominant position on Home Depot at 56.4% revenue share compared to Lowe's at 43.5%, concentrating its retail footprint across two major channels. The brand's product portfolio spans a wide price range, from $76 wall controls to premium chandeliers exceeding $5,800, reflecting a diversified approach to the home category. Most recent momentum shows revenue growth of 2.7% in the latest month tracked, with average prices reaching $448.92 and up 4.5% versus the prior period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Modern Forms on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Modern Forms.
BY REVIEW COUNT
Across 22K ratings on 2 channels, Modern Forms averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$76.41
Price
$517K
Revenue
$321.31
Price
$496K
Revenue
$582.36
Price
$274K
Revenue
$323.22
Price
$253K
Revenue
$498.71
Price
$197K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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