GRIPS CUSTOMERS & RESEARCH PARTNERS
Monster, owned by Monster Beverage Corporation (NASDAQ: MNST), demonstrated strong in-store performance across major retailers from January through August 2026, according to Grips Intelligence data. The brand achieved 22.9% overall revenue growth during the period, with Amazon commanding 54.0% of revenue share, followed by Ace Hardware at 42.3%, while average product prices increased 7.8% year-to-date to $25.53. Recent momentum accelerated in the latest month with 4.5% revenue growth and a 2.4% price increase to $27.37, signaling robust consumer demand. Monster's diversified portfolio spans across multiple categories, with top-performing products ranging from budget-friendly power strips at $13.99 to premium entertainment systems exceeding $300 on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Monster.
BY REVENUE
Monster sells 60% online and 40% offline. Online runs through 2 channels; offline through 2. Online share has moved from 4% in Apr to 65% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 159K ratings on 4 channels, Monster averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 159K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$153.75
Price
$126K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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