GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Ace Hardware, Lowe's, Menards, and Office Depot, Duracell maintains a strong retail presence with Amazon commanding a dominant 65.6% share of the brand's revenue. Ace Hardware follows as the second-largest channel at 22.8% revenue share, significantly outpacing the remaining three retailers combined. The brand's average product price sits at $14.73, though pricing varies notably by retailer, with Office Depot listing comparable products at nearly $30 while Lowe's offers similar packs closer to $23. Despite its broad retail footprint, Duracell experienced a 15.5% revenue decline over the tracked period, alongside a 3.3% decrease in average price, suggesting increased competitive or promotional pressure in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Duracell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Duracell.
BY REVENUE
Duracell sells 61% online and 39% offline. Online runs through 1 channel; offline through 4.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 15M ratings on 5 channels, Duracell averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$1.24M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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